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TOSHIBA ANNOUNCES AVAILABILITY OF THE CANVIO FOR SMARTPHONE – A NEW SMARTPHONE BACKUP AND CHARGE SOLUTION

4th January, 2017, Düsseldorf, Germany – Toshiba Electronics Europe GmbH, Personal Storage Division has announced it is now shipping the ‘CANVIO for Smartphone’, an innovative portable storage device for backing up and charging1 Android™2 phones in a single operation.

It is estimated that a small minority of smartphone users have backups - and just 8% backup their phones regularly (survey conducted by AVAST)3. The CANVIO for Smartphone backs up and charges a connected phone in one single user operation, meaning that users will be able to feel peace of mind about saving important personal data such as photos, videos, music, documents, and contacts. Backups4 are automatically created each time the smartphone connects without the need for user intervention and after activating this function in the intuitive Android app.

As well as smartphone charging and backup, the CANVIO for Smartphone allows users to manage data via their phones using the app. At the same time the device can simplify the set-up of new smartphones by providing an easy route to transfer data from an old phone with just a few taps. For PC users, the CANVIO for Smartphone can still be used as a conventional external hard drive, backing up data via USB Type-A and USB Type-C™ 5 interfaces. Finally, it can be shared by several devices, enabling multiple users to benefit from data backup and data sharing. “Thousands of mobile phones are lost, stolen, dropped and broken every day, yet most users backup the data on their phones infrequently, if ever at all,” says Lorenzo Martinez-Palomo, General Manager of Toshiba Electronics Europe GmbH, Personal Storage Division. “Charging phones, however, is something that users have to do regularly. By providing charging and storage, the CANVIO for Smartphone provides an elegant 2-in-1 solution that gives users the peace of mind that their precious personal data will be backed up every time the phone is charged.”

The CANVIO for Smartphone features a sleek, stylish, circular white casing and has a storage capacity of 500 GB 6. The device is supplied with an AC adapter, a USB 2.0 Micro-B cable, a USB 2.0 Type-C cable and a USB Micro-B - Type-A adapter.

CANVIO for Smartphone - Specifications

1To enable automatic backup and charging, the Android smartphone has to be turned on with sufficient battery level and the designated app has to be installed.
2AndroidTM is a trademark of Google Inc.
3Global AVAST Mobile Backup Survey conducted by AVAST Software s.r.o. (March 2015) with 288,000 mobile device users in countries including the United States, Germany, India, Mexico, and Russia: https://blog.avast.com/2015/03/31/reasons-why-people-dont-back-up-their-mobilephones-and-other-facts/
4Backup might not be executed depending on remaining low battery level of smartphone.
5USB Type-CTM is a trademark of USB Implementers Forum. [6] One Gigabyte (1GB) means 109 = 1,000,000,000 bytes and One Terabyte (1TB) means 1012 = 1,000,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB= 230 = 1,073,741,824 bytes and 1TB = 240 = 1,099,511,627,776 bytes, and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system and other factors.

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About Toshiba Personal Storage Division

Toshiba Electronics Europe GmbH, Personal Storage Division, in Düsseldorf, Germany, markets hard disk drives, solid state drives and flash storage solutions. Aiming at consumers and retailers in Europe, its current product range spans from HDDs, SSDs, memory cards, USB flash drives to wireless storage solutions. For over 40 years, Toshiba has been developing and manufacturing storage solutions used by most major IT and consumer electronics brands. Toshiba Electronics Europe GmbH is a fully owned subsidiary of Toshiba Corporation, Tokyo. For more information visit www.toshiba.eu/storage

About Toshiba

Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into three focus business fields: Energy that sustains everyday life, that is cleaner and safer; Infrastructure that sustains quality of life; and Storage that sustains the advanced information society. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations and is contributing to the realization of a world where generations to come can live better lives.

To find out more about Toshiba, visit www.toshiba.co.jp/index.htm.

Media contacts:
Julia Lepping
Toshiba Europe GmbH
Storage Peripherals Division
www.toshiba.eu/storage

Published: 04 Jan 2017