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IFA 2016, BERLIN, 2ND – 7TH SEPTEMBER HALL 17/105

1st September, 2016, Neuss, Germany – Toshiba Europe GmbH (TEG), Storage Peripherals Division has announced it will use IFA 2016 in Berlin to preview a new product that Toshiba is developing for backing up and charging Android™1 phones in a single user operation.

Mobile phones are rapidly becoming the ‘device of choice’ for storing precious personal contents such as contacts, documents, music, photos and videos. However, despite the significant risks of data loss that occurs when these devices are lost, stolen or damaged, it is estimated that just 8% of people backup their smartphone data daily (survey conducted by AVAST)2.

Toshiba’s innovative new technology is designed to address this important issue by making data backup at home as simple as charging a phone – which is something most people have to do on a daily basis.

As well as backing up critical data, the Toshiba solution will also offer a special function for simplifying data transfer between devices. This will be particularly useful

1 Android is a trademark of Google Inc.

2 AVAST Mobile Backup Survey conducted by AVAST Software s.r.o. (March 2015):

https://blog.avast.com/2015/03/31/reasons-why-people-dont-back-up-their-mobilephones-and-other-facts/

for users who want to migrate contacts, photos and videos from an old phone to a new phone.

Working with an easy-to-use Android app, Toshiba’s new product can also facilitate the management of data without the need for a host PC. PC users will also be able to use the technology to back up data via USB Type-A and USB Type-C interfaces.

While the integrated backup and charging station will not be officially launched until 2017, visitors to IFA 2016 will have the first chance to take a look at the new product on the Toshiba booth (Hall 17, Booth 105).

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About Toshiba Storage Peripherals Division

Toshiba Europe GmbH Storage Peripherals Division, in Neuss, Germany, markets hard disk drives, solid state drives and flash storage solutions. Aiming at consumers and retailers in Europe, its current product range spans from HDDs, SSDs, memory cards, USB flash drives to wireless storage solutions. For over 40 years, Toshiba has been developing and manufacturing storage solutions used by most major IT and consumer electronics brands. For more information visit www.toshiba.eu/hard-drives

About Toshiba

Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical products and systems into three focus business fields: Energy that sustains everyday life, that is cleaner and safer; Infrastructure that sustains quality of life; and Storage that sustains the advanced information society. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations and is contributing to the realization of a world where generations to come can live better lives.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of 550 consolidated companies employing 188,000 people worldwide, with annual sales surpassing 5.7 trillion yen (US$50 billion). (As of March 31, 2016.)

To find out more about Toshiba, visit www.toshiba.co.jp/worldwide/index.html

Toshiba Europe GmbH, headquartered in Neuss, Germany, is a fully owned subsidiary of Toshiba Corporation, Tokyo.

Media contacts:
Julia Lepping
Toshiba Europe GmbH
Storage Peripherals Division
www.toshiba.eu/hard-drives

Ghazaleh Masoudi
Pinnacle Marketing Communications
+44 (0) 208 869 9339
g.masoudi@pinnaclemarcom.com

Published: 01 Sep 2016